Strategy Game

The Strategy Game is an effective and engaging way to implement a strategy or operating model within an organization. The goals of the game process, the themes to be addressed, and the visual design are always tailored specifically to the organization.

The Strategy Game supports organizational and individual change through a participatory and proven process, whose core elements are:

  • Muutostaito’s coaching game format, and
  • A follow-up phase that sustains the process and ensures that real change takes place in everyday operations and behaviors.

The Strategy Game is designed for the entire staff

It can be used to support a variety of themes, such as:

  • Strategy implementation
  • Developing customer experience and customer service
  • Sales development

When the game is used to enhance customer experience, customers themselves can also take part—either physically or virtually—by participating directly or via pre-recorded customer videos. The process often includes filmed customer interviews, which bring real customer feedback and expectations into both leadership decision-making and the game workshops.

Gamification is particularly effective in supporting mindset shifts among customer-facing employees and in driving concrete improvements in sales performance.